Prof. Dr. Katerina Volchek, M.Sc, BA
Professor
Member of the Board and Director for Marketing at the International Federation for IT and Travel & Tourism
labs
Manager of DigiHealth & Smart Tourism Lab
core competencies
- Digital Transformation
- Smart Tourism
- Marketing and Personalised Experience Design
- Business Strategy and Innovation Management
- Neuromarketing
Forschungs- und Lehrgebiete
- Personalised Experience Design
- Value co-creation and co-destruction
- Personalisation, Equality and Equity
- Metaverse in Tourism
- Exploration of tourist experience with neurophysiological observations
Vita
Dr Katerina Volchek is a professor and a manager of the DigiHealth & Smart Tourism lab at Deggendorf Institute of Technology. She is an expert in customer experience, information and communication technologies and marketing strategy for tourism, including design of personalised services and optimisation ROI through marketing attribution. Currently, her research interest also lies in the capabilities of neuromarketing and smart environments for the service industries. Katerina serves as a Director for Marketing at the International Federation for Information Technologies and Travel & Tourism (IFITT).
Other
Consultation hours:
- upon request by email: katerina.volchek@th-deg.de